How to prepare your e-shop for Black Friday in just two weeks?

Black Friday only comes once a year, and many shoppers expect jaw-dropping discounts.

Come up with something that really pops, like double-digit discounts. Make an offer they can't refuse!

If you can't afford that – there are other ways to make your offer more exciting. Offer a bonus freebie when they buy certain items or bundles. A little something extra goes a long way!

We know it's called Black Friday, but all the cool businesses are extending the deals for a few days – or even the whole week! And you should too.

Keep customers coming back by splitting up deals over multiple days. For example, smartphones on Thursday, TVs on Friday, and headphones on Saturday.

Another idea you can surely still implement for your business – coupons. When customers make a purchase, you can reward them with discount coupons to use after Black Friday. This way, you will not only sell more, but also potentially expand your loyal customer base.

There's nothing worse than losing a sale because your site crashes or the checkout is confusing. Especially when you are expecting higher-than-usual traffic. Although time is running out, we believe you still can secure a seamless experience for your customers.

Don't forget to inform your tech team members – you can mention the points below for them to pay attention to.

If you don't yet have a payment processing system or aren't confident that your current one can handle Black Friday – we suggest trying out the time-tested Paysera Checkout, valued by over 13,000 e-shops. Give it a try!!

Recent (2021) data shows that almost 70% of shoppers abandon their carts. This number has been rising since 2014. This means e-shops find it increasingly difficult to convert website visitors into customers.

Some time ago we shared expert advice on how to avoid cart abandonment, but to make it short we will now mention only one solution – emails.

If possible, make sure customers who don't complete their purchase receive an automatic email. Needless to say, this email should be very carefully and persuasively written, perhaps even with an additional offer if you can provide one.

Not all shoppers can afford to pay for your products upfront, but many understand that the special deals you offer don't come around every day. This puts them into a stressful situation – to buy or not to buy?

To make the decision easier for your customers, offer them an alternative – financing, or the option to pay in instalments.

So, you have the offer, everything is neatly organised and prepared in your e-shop. But is everything working flawlessly? Are you sure you didn’t accidentally add an extra zero to the coupon?

Caution will not only save you embarrassment but also help avoid unpleasant situations, so go over your offer one more time – check the typos, presentation, design, terms and conditions, and offer discounts.

Also, don't forget to test your website's functionality – put yourself in the shoppers’ shoes and follow every step. Even try those steps that are less likely – it certainly won't hurt!

No matter how great your Black Friday offer is, it will have zero impact if people don't know it exists. You can promote your offers in two ways – organically and with paid ads.

Paid ways to promote Black Friday offers

If you can invest in paid advertising, you can showcase a specific offer on social media, Google, or other websites' ads where you can reach more people.

You also still have time to contact and try to arrange advertising by influencers whose audience matches your potential customer profile.

Once your offer generates interest – it would be odd if no customers had any questions. It's not too late to prepare for this, and the best way to do so is to prepare answers to frequently asked questions and try to anticipate what customers might find confusing.

Well, and of course, expedite response times as much as possible, if you can.